Weber, a renowned name in the outdoor cooking industry, stands as a beacon of durability, quality, and innovation when it comes to barbecues. With a remarkable 70-year history, Weber has earned its stripes as a reliable and trusted brand.
At MediaMonks, in collaboration with Accenture, Joffrey Hoijer embarked on a transformative journey alongside Weber. Together, they crafted the Weber Lighthouse Strategy—a groundbreaking approach that has illuminated their path into the realm of digital communities and digital experiences.
Navigating the intersection of Weber’s timeless legacy and the cutting-edge digital landscape, forging a future where tradition meets innovation, and where Weber’s excellence shines even brighter in the digital age.