The DDMA Committees for Digital Marketing Transformation and Data, Decisions & Engagement are delighted to welcome two new members each. Sanne van Mourik-Linsen, Sr. Customer Marketing Consultant at Springbok Agency, Joffrey Hoijer, VP Strategy at Merkle Netherlands, Lydia de Haan, Director Data & Analytics at Loyalty Management Netherlands, and Job van den Berg, Chief Data & Insights Officer at Blue Field Agency, have all joined one of these two committees.
DDMA Committee Digital Marketing Transformation
Sanne van Mourik-Linsen (Springbok Agency): “I believe that putting the customer at the center is essential for achieving business goals.”
Throughout her career, Sanne has enjoyed exploring the intersection of marketing, technology, and data. Formerly with Talpa Network, she now guides A-brands in their digital transformation as Sr. Customer Marketing Consultant at Springbok Agency. She is a strategic partner who inspires, informs, and advises clients in the digital marketing landscape. Sanne says, “With my knowledge, I aim to convince everyone of the value of a strong loyalty strategy that incorporates applications like marketing automation and data. I firmly believe that putting the customer at the center is essential for achieving business goals.
With experience in both data and technology, as well as marketing, I act as a bridge builder between different departments and specialists. Whether it’s loyalty strategies, setting up a central ecosystem for digital marketing, or creating exciting business cases, I hope to bring new expertise to the committee.”
DDMA Committee Digital Marketing Transformation
Joffrey Hoijer (Merkle Nederland): “Netherlands excels in digital marketing and data.”
Joffrey currently serves as VP Strategy at Merkle Netherlands, where he assists A-brands like VodafoneZiggo, Phillips, and eBay with Customer Experience Management. Prior to this, he worked with Lost Boys and MediaMonks. Joffrey notes, “Netherlands excels in digital marketing and data because we are small, with limited budgets, which makes us all innovative ‘colleagues’ of each other.
I take great pleasure in learning more through DDMA and the Digital Marketing Transformation Committee and contributing to our profession, our country, and our knowledge in marketing that benefits both people and our planet.”
DDMA Committee Data Decisions & Engagement
Job van den Berg (Blue Field Agency): “Effective use and interpretation of data have become even more critical as companies collect more of their own data and adopt a ‘data-driven’ approach.”
As of January 2022, Job van den Berg is the Chief Data & Insights Officer at Blue Field Agency (a marketing and data agency), where he is responsible for the insights and analytics departments and helps brands make more data-driven marketing decisions. Previously, Job spent 3.5 years at DPG Media as Data Strategy Director, responsible for the B2B data strategy. Before that, he worked at Kantar as Client & Innovation Director, where he led the data analytics division, among other responsibilities. Job has extensive experience in implementing (commercial) data strategies and unlocking data’s value within organizations.
His goal is to make a real impact with data. As companies collect more of their own data and adopt a ‘data-driven’ approach, the effective use and urgency of extracting ‘value’ from it have become even more critical. Job is also a sought-after speaker on this topic, eagerly sharing his experiences and knowledge with a broader audience. He creates tutorial videos on the proper use of data and recently launched the podcast series “Data&.” Job says, “I talk to companies every day that are working to put data-driven marketing into practice. They sometimes struggle with how to optimize and integrate data effectively within their organization. In short, there are still many opportunities to put data-driven marketing into practice. I look forward to sharing my insights and contributing within DDMA.”
DDMA Committee Data Decisions & Engagement
Lydia de Haan (Loyalty Management Netherlands): “In a world where AI and black box models are increasingly used, having complete control over data flows is a must.”
Lydia has been with LMN since January 2020, currently serving as Director Data & Analytics. She enjoys being a natural researcher and finds solving complex problems incredibly rewarding. In her current role, she tackles various exciting challenges, including efficiently leveraging data for their clients, addressing all legal frameworks like GDPR, and implementing state-of-the-art techniques. In a world where AI and black box models are increasingly used, having complete control over data flows is a must. Additionally, she believes that translating and interpreting complex analyses, models, and techniques into business essentials is essential. Most importantly, she finds great satisfaction in collaborating with individuals who transform data into valuable information. With her experience and a strong foundation in academic research, statistics, and coding, she has learned how to rapidly elevate data-driven work in a business-focused way.